Post Launch App Marketing Strategies

By NIIT Editorial

Published on 15/12/2021

7 minutes

There’s no denying that digital marketing is an unpredictable and purely volatile industry. Since the dawn of the digital marketing, organizations have considered it as a laboratory – marketers are busy performing experiments in order to decode the ways to generate ROI and customer loyalty. If you’re using a strategy or a trend today, there are chances that it may change tomorrow. The era of digital marketing is heading into a more challenging territory. Coming years will demand strategic steps by marketers in order to avoid setbacks.

The best way to lead the race in 2022 is to maintain pace with the ever-evolving trends. If you’ve recently launched a mobile app, we’re sure you wouldn’t mind a few trips and tricks to accelerate the growth of it. Here you go –

CONTENT MARKETING- Because Content builds relationship with customers!

When done right, content can do wonders for organizations. Make no mistake by thinking- Write anything and customers will be engaged. Curate long-lasting content if you want it to remain with readers in the coming time. With the growing need of content across the industries, marketers need to make sure that they are using a right mix of talent and technologies. If content management is not managed effectively in the organization, marketing strategies are most likely to sink like a stone. For instance, if there is a good snippet about your mobile app backed by a CTA, customers would click on it – Our promise!

VIDEO DEVELOPMENT- After all, seeing is believing.

If as a marketer, you haven’t started doing this already, start thinking about incorporating videos into your 2022 marketing strategies. Interactive nature of videos helps customers to digest the content for a longer period of time. Besides ROI, our research revealed that video efforts increase brand awareness and customer engagement.

WEB DEVELOPMENT AND DESIGN- ‘Digital Marketing without design is lifeless’- Yes, indeed.

Our research says that web development and design provide result-driven strategies to marketers. As the popularity of mobile-friendly websites is increasing, demand for creative designers and web-developers is expected to skyrocket in the near future. For the developers, certification in the same can be a surefire advantage!

SOCIAL MEDIA- Of course!

Social media has undoubtedly become an integral part of not just Digital Marketing, but everything. Thanks to the increasing platforms. Social media skills can be leveraged to win any marketing strategy. 2022 will bring with itself numerous ways to use social media- including quizzes, surveys, live videos and a lot more.

CONSUMER PSYCHOLOGY- Listen to Consumer’s need.

Know what your target audience is looking for. Gain a better understanding of their preferences and you are halfway there. Consumer-driven strategies will transform your messages into customers’ choices. Delving in the glory of better ROI will be enjoyable and certainly easier.

PAID SEARCH- Is no more a ‘hype’.

Right search tools and right search specialist is all you need to garner a higher ROI. In order to make your digital presence felt, you need to be there at the top of online search results. And to achieve that, Paid search has become an imperative part of almost every organization today. With this method, winning is inevitable.

MOBILE MARKETING- Mobile is the new Digital Hub!

According to our research, people swipe more than 100 times a day. It says a lot about how people rely heavily on their smartphones. Mobile Marketing has become the hottest trend and it will continue to do so in 2022. From online shopping to social media fever, mobile marketing is serving customers at the slide of a finger. With this in mind, Digital marketers should gear themselves up to hire certified experts to get better results.