8 Must Have Digital Marketing Skills

By NIIT Editorial

Published on 08/10/2021

8 minutes

The world is beginning to absorb a sneak-peak into the post-pandemic world. The last 2 years, that have been particularly harsh on knowledge workers with non-recyclable skills are beginning to find new ground. Only this time the career transition is towards such industries that have shown resilience against the job losses. No surprises, digital marketing happens to be one amongst them. Online searches for an advanced digital marketing course continue to rise, as job seekers want to absorb as many diverse skill sets as possible.

In case you are on the lookout for such an advanced digital marketing certification, then do checkout NIIT’s Full Stack Digital Marketing Programme. For others, checkout the article below on the hottest skills to have in digital marketing in 2021.

Data Analysis

Whether it is the formal or the informal sector, businesses are collecting data from multiple faucets and extracting insights to find accurate solutions to problems. Both the inbound and outbound marketing models offer multiple touchpoints with the customers to gather data from. Therefore, the ability to perform data analysis is in high-demand amongst recruiters.

Email Marketing

Emails generate $42 for every $1 spent, making it arguably a great ROI multiplier. As per another statistic, 64% of small businesses are using emails to reach their customers. Checkout the complete list of email marketing skills here. Email along with social (more on this in a bit) and mobile marketing has emerged as a pillar for successful marketing campaigns. From copywriting, to segmentation, and campaign analysis, email marketing requires you to wear multiple hats due to which it is valued highly.

Social Media Marketing

Almost 3.6 billion people use social media daily. This number is expected to reach 4.41 billion by 2025. Facebook rules the roost with its dominance over other platforms. With consistent engagement rates hard to come by, marketers have their task cut out to create content that attracts views and comments. If you want to succeed on social, you must maintain real-time, regular tabs on the platforms to see what trends and tap into moment marketing. It grows from this that some of the multi pronged capabilities for this job become excellent communication skills, creativity, copywriting, relationship management, and community management. Your digital marketing training should focus on the aforementioned aspects to realize results quickly.

Content Marketing

Content shall always be the king. Analytics won’t do much to serve your business needs unless you have good quality content to which the users gravitate by default. From emails, articles, and social posts, to brochures, landing pages, and proposals, being able to produce quality content on short notice pays dividends in the long run.

Viral Marketing

Viral marketing refers to the fast spreading of ideas amongst the populace predominantly through word of mouth. Whereas it has an organic tone to it, the content plays an immense role in pushing the messaging further. In a nutshell, you should be able to create contagious, gripping content that is automatically shared by people.

Mobile Marketing

Mobile eCommerce is for real. As per Statista, total mobile devices in the world would amount to 15 billion by 2021. Another study estimates that up to 79% of smartphone users have made a purchase using the same in the last 6 months. For this reason mobile marketing is also being taught in many digital marketing training programs online. If you want to excel in digital marketing, then mastering the mobile is a must.

Search Engine Marketing

SEO has both a technical and non-technical side to it. Although it consumes a relatively longer duration of time, it is important that the right steps be taken in the direction to have a strong SEO standing. Site audit, keyword research and analysis, critical thinking, data skills, and programming are some of the facets that are covered in advanced digital marketing training.

Visual Marketing

Visual marketing is the customary practice of leveraging multimedia content to consolidate branding and communication. If you enrol in a PG in digital marketing course, you would notice special emphasis being put on skills such as design thinking that link directly to visual marketing. The idea is to enhance your aptitude towards conceptualizing premium representation for a thought through banners, posts, videos and whatnot.

Learn Digital Marketing at a Glance

NIIT’s Full Stack Digital Marketing Programme is an advanced digital marketing course that educates learners on a range of marketing skills that make learners day-1 job-ready. It is a 20-week, online mentor-led program that comes with hands-on exercises mimicking real-world scenarios. NIIT offers placement assurance to eligible students multiplying their chances of a direct entry into the domain at a competitive salary.

Explore this course now for a bright future in digital marketing.